Platform Intel

Aug 13, 2026 · Platform Intel

How to Track ROAS When Dashboards Under-Report Spend

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Your ad platform hides fees, your analytics hides sources.

Aug 12, 2026 · Platform Intel

Claude Will Watermark AI Content: The Marketer's So-What

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Anthropic will watermark Claude text and sign files with C2PA.

Aug 11, 2026 · Platform Intel

Do Google AI Overviews Steal Your Clicks? The 2026 Data

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AI Overviews cut clicks from 15% to 8%, and zero-click search hit 68%.

Aug 09, 2026 · Platform Intel

Threads Ads in 2026: Should Your Brand Be Early?

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Threads ads went global in January 2026 and the app hit 500 million users.

Aug 07, 2026 · Platform Intel

New Google Ads Terms Let AI Build Your Ads — Now What?

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Google rewrote its Ads terms on 1 July 2026 and auto-applied them.

Aug 05, 2026 · Platform Intel

Meta's Off-Platform Data Change: What It Means for Ads

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Meta retired the off-platform data opt-out in July 2026.

Aug 03, 2026 · Platform Intel

Dynamic Search Ads Are Dying: How to Migrate to AI Max

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Google pushed the DSA auto-migration to February 2027.

Aug 01, 2026 · Platform Intel

Why Did My Meta Ad Costs Jump This July?

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Meta ad costs climbed again in July 2026.

Jul 30, 2026 · Platform Intel

Google Platform Properties Go Global: The Marketer's Playbook

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Search Console platform properties are now live for everyone, plus a new Google guide for social and video search analytics.

Jul 10, 2026 · Platform Intel

Search Console Platform Properties: What Marketers Should Know

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Google Search Console's new 'platform properties' track Instagram, TikTok, X and YouTube in Search & Discover — no website needed.

Jul 10, 2026 · Platform Intel

Meta's Location Fees (July 2026): What UK & EU Advertisers Pay Now

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From 1 July 2026 Meta adds a 2–5% "location fee" on ads delivered in six UK/EU markets.

Jul 07, 2026 · Platform Intel

How to Structure a Meta Ad Account: The Advantage+ Playbook

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A tactical playbook for structuring a Meta ad account in the Advantage+ era: hierarchy, consolidation, prospecting vs retargeting, and a clean…

May 13, 2026 · Platform Intel

How to Build a Personal Brand on LinkedIn Using AI Tools

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Learn how to build a personal brand on LinkedIn using AI tools.

May 12, 2026 · Platform Intel

How to Create Save-Worthy Instagram Carousels with AI

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Build save-worthy Instagram carousels with AI.

May 07, 2026 · Platform Intel

Performance Max Campaign Optimization Guide for E-Commerce

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A practical Performance Max optimization guide for e-commerce.

May 06, 2026 · Platform Intel

How to Set Up ManyChat for Instagram DM Automation

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A step-by-step ManyChat Instagram DM automation setup.

May 06, 2026 · Platform Intel

Instagram Algorithm 2026: How to Get More Saves and Shares

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How the Instagram algorithm works in 2026, why saves and shares now drive reach, and the exact playbook to earn both.

May 04, 2026 · Platform Intel

Google Ads Smart Bidding: When to Trust AI, When to Override

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When does Google Ads Smart Bidding strategy actually win, and when should you override it?

Apr 30, 2026 · Platform Intel

LinkedIn Algorithm 2026: What Actually Works for B2B

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The LinkedIn algorithm 2026 B2B playbook.

Apr 28, 2026 · Platform Intel

Google Search Console + AI: Automated SEO Reporting Guide

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Build a Google Search Console AI automation that pulls GSC data, finds CTR gaps, and writes new title tags.

Apr 25, 2026 · Platform Intel

SEO After AI Overviews — The Complete Strategy Guide

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SEO after AI Overviews: 13-18% of Google queries now show AI panels.

Apr 23, 2026 · Platform Intel

Meta Andromeda Algorithm: What Marketers Need to Know

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Meta Andromeda runs 10,000x more ad combinations than the old system.

Apr 23, 2026 · Platform Intel

Google AI Max: Complete Guide for Advertisers

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Google AI Max went GA April 15, 2026. Forced rollout hits September 30, 2026.

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