Privacy policy

This Privacy Policy explains how BOODLEYARD AI Technologies Private Limited (“BOODLEYARD”, “YARD AI Agency”, “we”, “us”, or “our”), the company that operates the YARD AI Agency brand and the website yardagency.ai (the “Site”), collects, uses, shares, and protects your information. We are committed to handling your data responsibly and in accordance with applicable Indian law, including the Digital Personal Data Protection Act, 2023 (the “DPDP Act”).

By using the Site or engaging our services, you agree to the practices described in this Policy.

1. Who we are

YARD AI Agency is a performance-first marketing agency operated by BOODLEYARD AI Technologies Private Limited, a company incorporated in India with its office at WeWork, Two Horizon Centre, DLF Phase 5, Golf Course Road, Gurgaon, Haryana, India – 122002. We are the data fiduciary responsible for your personal data collected through this Site.

2. Information we collect

Information you give us

• Contact & enquiry details — your name, email address, phone number (if provided), company, and the contents of any message you send via our contact form, booking link, or email.
• Scheduling information — when you book a call through our scheduling tool, we receive your name, email, and the meeting details you provide.
• Engagement information — if you become a client, information necessary to deliver our services, including business details, marketing assets, and access you choose to grant to your advertising, analytics, or CMS accounts.

Information we collect automatically

• Usage & device data — IP address, browser type, device type, pages viewed, referring URLs, and similar diagnostic data.
• Cookies & analytics — we use cookies and analytics tools (such as Google Analytics) to understand how the Site is used and to improve it. See section 6.

3. How we use your information

• To respond to your enquiries and provide the information or consultation you request.
• To deliver, manage, and improve our marketing services for clients.
• To operate, maintain, secure, and improve the Site.
• To send service-related communications and, where you have consented, occasional updates about our services.
• To comply with legal obligations and enforce our agreements.

4. Legal basis for processing

We process personal data on the basis of your consent (which you may withdraw at any time), to perform a contract with you, to comply with legal obligations, and for our legitimate business interests in operating and growing our agency.

5. How we share information

We do not sell your personal data. We share information only as needed with:

• Service providers (data processors) who help us operate, including website hosting (Webflow), analytics providers, email and CRM tools, and scheduling platforms (such as Cal.com). These providers process data on our behalf under appropriate safeguards.
• Advertising and marketing platforms (such as Google and Meta) where necessary to deliver client campaigns, only with the relevant client’s authorisation.
• Legal and regulatory authorities where required by law, or to protect our rights, safety, and property.

6. Cookies and analytics

We use cookies and similar technologies to keep the Site working, remember preferences, and measure performance. You can control cookies through your browser settings; disabling some cookies may affect how the Site functions. Analytics tools provide us aggregated insight into Site usage and are not used to identify you personally.

7. Data retention

We keep personal data only for as long as necessary for the purposes set out in this Policy, to maintain our client relationships, and to meet legal, accounting, or reporting requirements. When data is no longer needed, we securely delete or anonymise it.

8. Data security

We apply reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Your rights

Subject to applicable law, including the DPDP Act, you have the right to:

• Access the personal data we hold about you and request a summary of how it is processed.
• Request correction or updating of inaccurate or incomplete data.
• Request erasure of your personal data where it is no longer required.
• Withdraw consent at any time, where processing is based on consent.
• Nominate another individual to exercise your rights in the event of death or incapacity.
• Raise a grievance regarding our handling of your data.

To exercise any of these rights, contact us using the details in section 13.

10. International data transfers

Some of our service providers may store or process data outside India. Where this happens, we take steps to ensure your data continues to be protected in line with this Policy and applicable law.

11. Children’s privacy

The Site and our services are intended for businesses and adults. We do not knowingly collect personal data from children. If you believe a child has provided us data, please contact us so we can remove it.

12. Changes to this Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top reflects the latest version. Material changes will be posted on this page.

13. Contact & grievance officer

BOODLEYARD AI Technologies Private Limited (YARD AI Agency)

WeWork, Two Horizon Centre, DLF Phase 5, Golf Course Road, Gurgaon, Haryana, India – 122002

Email: business@yardagency.ai

For privacy or data-protection requests, please mark your email “Privacy Request”.