Performance Marketing

Performance Marketing at YARD AI Agency is a full-funnel paid media engine across Meta, Google, YouTube, and LinkedIn — strategy, ad-tech ownership, campaign execution, and unified Looker reporting under one roof. Basic runs a structured two-platform launch; Pro scales without platform limits. Every account is planned across awareness, consideration, and conversion, and judged on measurable ROAS and cost-per-result rather than vanity metrics.

Performance Marketing is a full-funnel paid media engine, not a campaign-by-campaign service. We deploy and own the ad tech stack, plan across awareness, consideration, and conversion, execute on the platforms that fit your category, and report through a unified Looker dashboard so the entire account is one view.

Choose Basic for a structured two-platform launch with a managed spend ceiling. Choose Pro when you're scaling past five lakhs a month, want multi-platform coverage, and need tighter strategic touchpoints.

• Meta and Google ads
• Audience targeting
• Tracking setup
• Creative testing
• Live dashboards

• Ad tech stack integration and account setup
• Audience research and full-funnel targeting strategy
• Campaign strategy, creative direction, and ad copy recommendations
• Live campaign execution across two platforms
• Performance optimisation, bid management, and monthly reports
• Unified Looker dashboard for real-time visibility
• Two strategy and review calls per month
• Monthly ad spend managed up to ₹5 lakhs (or equivalent)

• Everything in Basic, with no platform cap and no budget cap
• Multi-platform management across Meta, Google, YouTube, LinkedIn, and more
• Advanced audience segmentation and lookalike strategy
• Cross-platform attribution and unified reporting
• Advanced bid strategies and automated rule layers
• Four strategy and review calls per month for deeper collaboration
• Unlimited monthly ad spend managed

Basic — Structured launch-ready paid media

India prices in INR. International prices in AED / EUR / USD respectively. Discounted pricing applies on select engagements. B2B pricing available for agency partners.

Pro — Unlimited scale, multi-platform dominance

India prices in INR. International prices in AED / EUR / USD respectively. Discounted pricing applies on select engagements. B2B pricing available for agency partners.

• Actual advertising budget — media spend is billed directly to the client
• Creative production for static or video ads — see Content / AI Creatives services
• Landing page or website development — see Website Development
• Third-party tracking tool subscription fees
• Influencer or affiliate marketing — see Affiliates and Alliances

For custom scope, enterprise engagements, or multi-service pricing, write to business@yardagency.ai.

Which platforms do you run campaigns on?

Meta, Google — Search, Shopping, Performance Max, and YouTube — plus LinkedIn, chosen per category and funnel stage rather than by default.

How is cross-platform reporting handled?

A unified Looker dashboard consolidates spend, results, and cost-per-result across every platform into one view, reviewed on a weekly cadence with clear next actions.

What ad budgets do you work with?

Engagements start from structured two-platform launches and scale to large multi-platform accounts; campaign structure and bidding strategy adapt to each spend tier.

• Performance Max Campaign Optimization Guide for E-Commerce
• Google Ads Smart Bidding: When to Trust AI, When to Override
• Meta Andromeda Algorithm: What Marketers Need to Know
• Google AI Max: Complete Guide for Advertisers