Affiliate and Alliances

Overview

Affiliate and Alliances is YARD AI Agency's partner-channel service: we recruit, onboard, and manage affiliates and strategic alliance partners as a measurable, forecastable growth channel. The engagement covers partner discovery, commercial terms, joint campaign execution, weekly performance reporting, and bi-monthly strategy reviews — so partnerships stop being ad-hoc favours and start behaving like a dependable revenue line for D2C and B2B brands.

Affiliates and Alliances turns external partner relationships into a measurable, scalable growth channel. We manage two related but distinct streams: affiliate marketing (performance-based partner relationships) and strategic alliances (co-marketing, distribution, or integration partnerships). The same operational discipline runs underneath both.

This is a single-tier service. One package, full lifecycle coverage — from identifying the right partners to running joint campaigns and reporting weekly on the outcomes.

Use cases
  • Partner recruitment
  • Affiliate programmes
  • Co-marketing campaigns
  • Brand alliances
  • Partner reporting
Deliverables
  • Partner identification — affiliates and strategic alliance prospects
  • Partner outreach and onboarding into your programme
  • Joint campaign planning and brief development
  • Campaign execution and co-ordination
  • Weekly performance reporting
  • Bi-monthly strategic review calls
Inclusions
  • Affiliate and strategic partner research and identification
  • Partner outreach and onboarding management
  • Joint campaign planning and execution
  • Weekly partner-driven performance reporting
  • Bi-monthly strategy calls to review and evolve the programme
  • Affiliate programme governance and communication management
Pricing
MarketStandardDiscountedB2B
India (INR)₹70,000 / month₹56,000 / month₹42,000 / month
UAE (AED)AED 4,200 / month——
Europe (EUR)€1,400 / month——
USA (USD)$2,100 / month——

India prices in INR. International prices in AED / EUR / USD respectively. Discounted pricing applies on select engagements. B2B pricing available for agency partners.

Not Included
  • Affiliate commission payouts — managed directly by the client
  • Partner platform or affiliate network subscription fees
  • Creative production for partner campaigns — see Content / AI Creatives
  • Influencer marketing — separate service
  • Legal or contract drafting for partnership agreements
  • Media spend for co-run paid campaigns — see Performance Marketing

For custom scope, enterprise engagements, or multi-service pricing, write to business@yardagency.ai.

Frequently asked questions

Does YARD also handle influencer marketing?

Influencer campaigns are included under Affiliates & Alliances when they're performance-based. Standalone brand-influencer engagements are scoped separately.

Which affiliate platforms do you support?

Tune, Impact, ShareASale, plus custom tracking via Make.com workflows for brands running native affiliate programmes.

How are partners compensated?

Affiliate commission payouts are managed directly by the client. YARD handles partner discovery, onboarding, campaign execution, and reporting.

How fast can a programme launch?

Typically 4–6 weeks from kickoff to first active partner campaign, depending on tracking infrastructure complexity.

What reporting do clients get?

Weekly partner-driven performance reports plus bi-monthly strategy calls.

How do you find the right affiliate partners?

Discovery runs on category mapping, competitor partner analysis, and audience-overlap research. We shortlist on real reach and conversion fit rather than follower counts, then handle outreach and onboarding end to end.

What is the difference between affiliates and alliances?

Affiliates are performance-paid promoters earning per sale or lead. Alliances are co-marketing, distribution, or integration partnerships. Both run under the same operational and reporting discipline.

How is partner performance reported?

A weekly channel report covers clicks, conversions, revenue, and payout liability per partner, with a bi-monthly strategy review to cut underperformers and scale winners.

business@yardagency.ai · Gurugram, India
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