SEO Case Study - Fit Labs

Meta ads

Outcome driven by YARD from March, 2025

1. Reduced Cost per lead from 3k AED to 35 AED in just 1 month
2. Increases CTR% from 0.7% to 2% in 1 month
3. Improved brand intent by 5x

How did we do it ?

1. Implemented server to server tracking ( CAPI ) to track leads and purchases.
2. Activated a full funnel Campaign Strategy:
   
   1. 1 campaign to drive brand intent from prospective audiences to explore Instagram channel
   2. 1 campaign to drive leads who wants to explore healthy meal plans.
3. Pushed a simplified full funnel creative strategy:

Funnel Stage

Creative type

Strategy

Top Funnel

Pushed UGC style voiceover ads to generate intent

Mid Funnel

Offer discounts and recall to people with intent

Bottom Funnel

Lowered entry barrier in terms of price point and urged people to try for 3 days

Increased Organic coverage by 34%

The challenge?

1. Organically the brand was almost flat lined since november with no organic growth.
2. Rankings against most important keywords constantly kept dropping.

What did YARD do to overcome this ?

We went deep with technical seo updates and content strategy to ensure max coverage of top keywords across google search.

Rankings achieved:

The biggest outcome ?

We were able to rank ourselves on top of AI SEO results.

Challenge discovered

1. Active designs were leading to lower conversion rates
2. Leads were confused with too many options
3. Objection handling and UX was not as per market standards.

Changes made

Due to copyright issues, we can only share a sneak peek!

App Revamp

Before

After

Our biggest bet to solve UX and customer acquisition and activation: